Welcome to the home of Lacura®, your destination for high-quality, affordable beauty products. Our story begins back in 1993, when the very first Lacura product – a moisturizing face cream – was introduced in Germany by the supermarket chain ALDI. The goal was simple: offer luxurious cosmetics and skin care at amazingly low prices, without sacrificing quality.
Over 25 years later, that vision still drives us every day. Lacura has blossomed into an extensive collection of makeup, haircare, skincare, perfumes, oral care, and more – with new products launching all the time. We may have grown, but our commitment to providing premium beauty at a fraction of luxury brand prices remains unchanged.
So how do we keep costs low while maintaining exceptional standards? The answer lies in our unique business model. As an own label brand of ALDI stores, we avoid most of the typical expenses associated with third-party beauty companies. There are no lavish marketing campaigns, endorsements from celebrities, or extravagant boutiques for us. Instead, we focus our resources on what really matters – sourcing quality ingredients, rigorous testing, and constant product innovation.
Our Products
The Lacura line includes over 300 affordably priced cosmetics and toiletries to help you look and feel your best every day. Whatever your beauty needs may be, we aim to provide products that rival department store brands at supermarket prices.
A few highlights of our collection include:
Skincare
- Facial moisturizers: Hydrating day creams, anti-aging night creams, eye creams, and more, enhanced with ingredients like hyaluronic acid and vitamin E.
- Cleansers: Gel cleansers, makeup remover wipes, micellar waters, and cleansing balms that gently clear away dirt, oil, and impurities without over-drying skin.
- Masks and peels: Revitalizing sheet masks, exfoliating scrubs, clarifying clay masks, and peel-off masks infused with botanical extracts and fruit acids.
- Body care: Rich body butters, refreshing shower gels, and pampering hand and foot treatments.
Makeup
- Complexion: Lightweight BB creams, velvety primers, smoothing foundations, concealers, setting powders, and long-lasting mineral makeup.
- Eyes: Mascaras, eyeshadow palettes, gel eyeliners, brow definers, and lash serums for bold and beautiful eyes.
- Lips: Moisturizing lipsticks, plumping lip glosses, matte liquid lipsticks, and lip liners in trendy and timeless colors.
- Nails: Long-lasting nail polishes, ridge filling base coats, and fast-drying top coats.
Haircare
- Shampoos and conditioners: Formulas tailored to different hair types and needs, like volumizing, smoothing, color protection, hydration, and scalp health.
- Treatments: Leave-in conditioners, split end serums, overnight hair masks, heat protectants and more to nourish, repair, and strengthen hair.
- Styling products: Hairsprays, mousses, gels, salt sprays, and oils to achieve any look.
Perfume
- Eau de toilettes and mists: Fresh, feminine, and invigorating fragrances for day or night at a fraction of designer prices.
Oral and body care
- Toothpastes and mouthwashes: Formulas to clean, whiten, desensitize, energize, and freshen breath.
- Body sprays and mists: Refreshing scents to evoke relaxation, invigoration, or mood enhancement.
- Hand and body lotions: Rich, replenishing moisturizers.
Our Philosophy
At Lacura, we believe that beauty should be accessible to all. While other companies may be owned by wealthy corporations, we consider ourselves owned by the everyday consumer. This shapes our approach in the following ways:
- Simplicity: Our range focuses on products that work, not gimmicks or trends. We aim to perfect the basics that you’ll use again and again.
- Quality: Every product undergoes rigorous testing to ensure it performs as well as or better than expensive alternatives. We won’t release it until it meets our strict standards.
- Affordability: By cutting out the middlemen and extravagances, we’re able to offer luxurious cosmetics and skin care at supermarket prices.
- Innovation: Our dedicated research team is continually developing advanced formulas and identifying ingredients that deliver real results without the marketing hype.
- Cruelty-free: We never test any of our products on animals and only use ingredients that haven’t been newly tested on animals by third parties.
Our Commitment to You
As an affordable, quality-driven brand, earning your trust and loyalty is our top priority. Here’s how we aim to do that:
Transparent Sourcing
We disclose all ingredients and potential allergens for every product we make so you can make informed choices. We also avoid harmful chemicals and only use preservatives in the smallest amounts needed to maintain safety and integrity.
Rigorous Testing
Our chemists and technicians evaluate our products for stability, safety, and performance. We conduct extensive consumer trials to ensure every product meets your highest standards, not ours.
Responsible Development
We aim for sustainability, avoiding excess packaging and relying on recyclable materials whenever possible. We also try to use recycled/recyclable components in product development.
Giving Back
Lacura partners with charitable organizations supporting women’s empowerment, children’s education, and environmental stewardship. Our growth allows us to expand our community impact.
Exemplary Customer Service
We offer fast shipping, free returns within 60 days of purchase, and reminder services for replenishing favorites. Our helpful customer service team is available by phone, email, and online chat.
Your enjoyment with our products matters to us. We love hearing your feedback and suggestions, as you truly inspire and inform our efforts. Our affordable prices empower you to experiment with new looks without taking a toll on your wallet. For quality cosmetics without buyers’ remorse, choose Lacura. We can’t wait for you to discover your next beauty find!